ABSTRACT
The purpose of this article is to identify the features, problems and perspectives in the development of international tourism in the post-covid world. Analyzing the statistical and forecast data of relevant international organizations, as well as expert opinions of market practitioners, a significant dependence of the tourism system on exogenous factors of negative impact is revealed, and COVID-19 is viewed as the largest crisis in terms of consequences, because the highly globalized world itself contributes to the large-scale and rapid spread of the pandemic. For the purpose of comparative analysis of the periods of development of tourist activity in the world, the following indicators were analyzed: the dynamics of the growth rate of the world economy and world tourism;dynamics of development of sectors of the world economy with the separation of the place of tourism;regional dynamics of international tourist arrivals and revenues from international tourism;loss of jobs in the tourism industry by region of the world as result of the spread of COVID-19, reduced business activity and tourist mobility. All indicators show a significant reduction and there is a relationship with the overall economic and social environment of countries. As result of the study, the main vectors of public policy on countering the consequences of COVID-19 in the tourism sector are defined and attention is focused on the need for consolidated precise and timely actions at all management levels: local, national, and international. An algorithm for overcoming the crisis phenomena in the tourism business caused by the pandemic has been developed, which provides for a set of consistent measures aimed at managing and controlling the crisis, stabilizing the market situation and accelerating the revitalization of the industry, as well as developing a new paradigm for the functioning of world tourism in post- covid realities. Trend tendencies in the further development of international tourism activities are proposed, taking into account changes in consumer preferences, namely: digitalization, virtualization, shifting the vector to domestic tourism, staycation and workation, wellness tourism, deeper awareness of the need for further implementation of the principles of sustainable development, etc.
ABSTRACT
The article is aimed at analyzing the current state of the restaurant economy of Ukraine and determining prospects for its development in the context of the COVID-19 pandemic. This study analyzes the impact of the COVID-19 pandemic on the quantitative composition of the national restaurant services market. A significant reduction in the number of establishments in 2020, as well as a significant decrease in sales compared to 2019, are identified. The regions with the biggest number of establishments engaged in restaurant business are defined. The specific structure of establishments of the domestic restaurant sphere is considered. The quantitative composition of restaurant establishments by forms of entrepreneurial activity is analyzed. It is identified that the restaurant market of Ukraine became one of the most affected sectors of the economy during the COVID-19 pandemic. As a result of the research, the main prospects for the development of the restaurant economy market of Ukraine in modern crisis conditions are determined. Among them the following are allocated: development of mobile applications with a wide range of functions and order tracking;increasing online sales by introducing advertising tools such as promoting own website on the Google search network and using contextual advertising;banner advertising and remarketing;support of pages in social networks and cooperation with bloggers, journalists, critics, opinion leaders. Promising directions of development are also identified: opening or improving the establishment's summer playground, organizing a smooth transfer of orders through the issue window, own order delivery service. It is noted that the reduction of rent rates on premises under the influence of a pandemic and an increase in the number of franchising establishments have a positive impact on the resumption of the restaurant services market.